Digital Living

Our digital consumption of information is changing every day, even when I think back to when I was in college (what was that like 3 years ago), things were so different. There was no myspace, I didn't compulsively check my email on the T, I didn't carry a flash drive on my key chain, my news wasn't pushed to an RSS feeder. As we the consumers bob and weave through these changes, advertisers are scrambling to keep up.

Woody Benson of Prism VentureWorks will tee up the discussion by reviewing media spending by category and the challenge for brands in this rapidly developing space where new and hard-to-reach audiences are constantly being created.

Come listen to a panel of experts and their plans to address the challenges of adapting to and pioneering in this new environment. Jeff Morris from CBS/Showtime will speak about how a network-based media company addresses this challenge. Jeremy Allaire, CEO and founder of BrightCove, will explain how companies can take advantage of Internet TV and other new media. Eric Alterman, founder of KickApps, will talk about how a user-generated content company works with brands and marketers to extend their reach to new users via the net. Finally, Baba Shetty, Director of Interactive at Hill Holliday, will address the race by brands and agencies to take advantage of this changing marketplace.

Wednesday, March 14
5:30pm-8:30pm
Members $20/ Non-Members $30/ Students Free

MIT Stata Center (Bldg. 32)
Kirsch Auditorium / First Floor
32 Vassar Street
Cambridge, MA

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